Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
There's now a golden window of opportunity for the industry to rethink the use of rewarded-ad space in mobile games.
PlayerWON® Presents Unique In-Game Video Advertising Platform at First-Annual IAB PlayFronts
PlayerWON reveals how a reward-based, opt-in model allows brands to deliver TV-quality video that raises awareness and surprises and delights gamers.
How Sponsored Video Fits Into Modern Game Design
PlayerWON answers game developers’ frequently asked questions about how brand-sponsored rewarded video can make games more fun for players while help ke...
How Brands Can Reach and Reward Gamers: A Playbook
With games more popular than ever, there's a huge opportunity for brands to connect with a growing audience -- as long as they realize that the players ...
Is Netflix’s Big Drop a Warning for Game Companies?
Netflix’s huge stock market loss should be a wake-up call for video game publishers and cloud game services reluctant to consider ad-supported business ...
Brand Experiences in the Metaverse: Don’t ‘Just Do It’
Looking past the hype, are brand experiences in the metavers like custom Roblox games actually scalable or sustainable in the long run?
Player ’21: Look Back at Our Coverage of a Game-Changing Year
As a new era dawns for video games, we look back at some of our biggest stories of 2021 about the challenges and opportunities for players, developers a...
Duty Free: How Brands Can Surprise and Delight Gamers Every Day
Imagine if brands could inspire that unique feeling of surprise and delight for video game players that comes from earning free valuable content without...
A Cheat Code to Help Brands Win With Gamers
We reveal the secrets to winning over gamers through engaging in-game ad experiences that benefit the players, the developers, and the brands.
The New Currency for Video Games
There is only one advertising model that recognizes the player as a true contributor to the game economy, turning their time and attention into a valuab...
Advergaming 2.0 & the Metaverse
Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on...